If you own a bike, maintenance is mostly something you don’t want to be involved with. Everybody has to do it, but nobody wants to. Our task was to make BMW Motorrad Service & Original Parts more interesting and inviting. We wanted to show the passion of every BMW mechanic. And the difference between a no-name service garage and the original service provided by BMW. Because in the end the small differences are the ones that count while you are on the road.

Agency: VCCP Berlin
Creative Direction: Oliver Frank
Copy: Jan Roters
Art Direction: Marian Paul