Spotify has zillions of playlists, mostly created by users. We wanted to celebrate them with this playlist campaign. The posters were spread all over Germany, some of them with inside jokes about the specific area. The prints were accompanied by 3 online films that took the playlist names a bit too wordy.

Agency: VCCP Berlin
Creative Direction: Sebastian Oehme
Copy: Daniel Theobald, Melina Henrichs, Marian Paul
Art Direction: Marian Paul
Design: Lisa Krack, Vera Brych

Together with Jan Böhmermann we developed a prank ad which was placed during the premiere of Klaas Heufer Umlauf’s show “Late Night Berlin”. 

Agency: Oliver Voss
Creative Direction: Oliver Voss,
Till Monshausen
Copy: Ludwig Rist, Conrad Witten
Art Direction: Annika Richter, Tim Weiske, Marian Paul

Back then the podcast market was growing fast and Spotify wanted a piece of the pie. We promoted the new show of Jan Böhmermann and Olli Schulz as original content only available on Spotify. Teasing future fans’ curiosity as to what the official show name would be, we put the two hosts in a series of visuals with fake show names. The posters were placed all over Germany, some of them even got stolen by hardcore fans. Fest & Flauschig is still one of the most successful podcasts in Germany.

Agency: VCCP Berlin
Creative Direction: Sebastian Oehme
Copy: Jan Roters, Marian Paul
Art Direction: Marian Paul
Design: Lisa Krack

The Hamburger Abendblatt supplies all citizens of Hamburg with important news for over 70 years. This film shows everyday-life-scenes with a news value of, well let’s say zero. Because the good stuff is only found in the Abendblatt. The song is a satirical version of the all time classic „On the Reeperbahn at half past midnight“ (German: „Auf der Reeperbahn nachts um halb 1“) which was rearranged with new lyrics.


Agency: Oliver Voss
Creative Direction: Oliver Voss,
Till Monshausen, Annika Richter, Ludwig Rist
Art Direction: Marian Paul
Copy & Lyrics: Conrad Witten, Tim Bolte, Luca Rescheleit, Marian Paul
Director: Christian Hornung
DOP: Sin Huh
Music: 2WEI Music
Singer: Christian Vorländer

Print campaign for the mountain bike manufacturer Rotwild.

Agency: Oliver Voss
Creative Direction: Till Monshausen
Copy: Ludwig Rist, Conrad Witten, Tim Bolte
Art Direction: Annika Richter, Marian Paul

Motorcycles and the culture surrounding them have lost relevance. It was time for a reboot for BMW Motorrad. We repositioned their bikes as the ultimate tool of self-fulfillment and invited people to MAKE LIFE A RIDE. The brand relaunch was supported by a new claim, new corporate design, online films, store design and print ads. Since then BMW Motorrad made a big shift to an emotional and engaging brand. And there are still a lot of stories untold.

Agency: VCCP Berlin
Creative Direction: Oliver Frank,
Sebastian Oehme
Art Direction: Marian Paul

This art project took place in the Karoo desert in South Africa at the Afrika Burn Festival in 2016. A group of friends came together from all over the world just to create something unthinkable. A Victorian train station in the middle of the desert. Nothing around it, only sand. It took one truck filled with wood, 30 people and 16 days to build it. And it was one the most amazing things I could experience in my life so far.

Nike wanted us to encourage as many girls as possible to start training and take part in the 10K Women’s Race Series. Based on Berlin’s healthy food scene, we developed a simple idea: a food menu working with kilometres as payment. Runnrs could trade their run for tasty treats by showing the miles they’ve collected with the Nike+ app to the counter of our food truck. The more they ran, the more they got.

Agency: VCCP Berlin
Creative Direction: Sebastian Oehme
Copy: David Kauder
Art DIrection: Anne Mills Coté, Marian Paul
Design: Lisa Krack, Marian Paul

In 2015 Converse wanted to focus on its core product, the iconic Chuck Taylor, with the “Chuck Taylor Made By You” campaign.

The All Star is more than a sneaker, it’s an idea. Every new pair carries a powerful message: it’s your blank canvas waiting to be filled. Your Chucks are your work of art.

For this AGS adaptation of the international campaign by Anomaly, we used local creative talents to inspire and enable each of our consumers to be his or her true, authentic self and express themselves through their Chucks.

Agency: VCCP Berlin
Creative Direction: Jeremy Hoffmeister, Oliver Frank
Copy: David Kauder, Christophe Ducros
Art Direction: Anne Mills Coté, Marc Garetta, Marian Paul
Artists: Matt Lambert, Mago Dovjenko, Stefan Marx, Ellen Allien, Black Cracker

A collection of ideas that were declined out of reason, concerns or simply common sense. Still fun.